Catherine Michael created CM ink, a strategic communications and marketing consultancy, after a 20-year career helping iconic international and national brands grow with her practical, creative and commercial approach.

She provides frank advice, based on experience and insight, on all areas of communications and marketing to boards, shareholders and senior management in both small to large, public and private companies.

CM Ink is ‘boutique’ in size but not in nous, as Catherine has held senior and director level in-house roles with the Foster’s Group, Golden Casket Lotteries, Triumph International, Mincom, Nintendo, Kmart Australia and The Body Shop.

Consulting clients have included Telstra, EY, Dominos, ENERGEX, TRU Energy, 7- Eleven, Technology One, St Vincent de Paul, Foodbank, Clubs Queensland, merlo coffee, Lady Gowrie QLD and AVEO.