Econnection: Abbey Blanchfield, Marketing and Sales Manager – Airtrain 

January 17, 2019 – The Connection

Econnection: Abbey Blanchfield, Marketing and Sales Manager – Airtrain

Tell us about your business/organisation?
Airtrain is the sole-rail provider from Brisbane Airport to the City. We are a privately owned railway that partners with Queensland Rail and Translink to provide an integrated transport network.

What is your role at your organisation?
I am the Marketing and Sales Manager, in this role I manage the development and execution of our annual marketing strategy.

What are your key skills and responsibilities?
I am in charge of the marketing, sales, website, communications, customer journey touchpoints, partnerships and major event promotions for Brisbane and the Gold Coast.

How many people work at your business?
There are 70 people who work directly or indirectly for Airtrain.

What is your favourite place in the precinct?
My favourite place at the moment is the Emporium South Bank roof, it has a great view of the evolving Brisbane landscape.

What do you want BSB members to know about you or your business?
That I am passionate about Airtrain being a key link to Brisbane City and all the events and opportunities Brisbane has to offer both as a local and a tourist.

What is something people wouldn’t know about your business?
We have just released a new Zone 1 ticket book that includes the South Bank station to assist companies and frequent travellers with easy travel. We are offering BSB members 50% off the first 2 ticket books just email marketing@airtrain.com.au

What has recently happened at your organisation?
We have launched a brand new website on November 21, check it out at www.airtrain.com.au!

What have you learnt lately?
That it is important to share your journey with others, we often only see the result not necessarily the effort it takes to get there.

What do you hope to achieve in your industry?
I am a Young Tourism Leader Ambassador for the Queensland Government and really want young people to see Brisbane and specifically Tourism as a great career option.

What inspires you?
I am inspired by so many people around me, the vibrancy of Brisbane and South East Queensland and mostly the desire to really help people enjoy their holidays.

What are your words of wisdom?
“One’s destination is never a place, but a new way of seeing things” Henry Miller